Books & CDs by Frank Maselli
Referrals: The Professional Way
Referrals are critical for your success, but one of the greatest lies you’ve ever been told in your career is, "Referrals are easy. All you have to do is ask for them!"
Getting referrals is hard, especially from top clients and centers of influence like accountants and attorneys. This book will teach you a whole new approach that makes the client much more comfortable with referrals and befits your stature as a trusted professional. It also comes with the Referral Training Workbook which will help you implement the strategies and tactics we discuss in the book. ”
Seminars: The Emotional Dynamic 3rd Ed.
This book has become the industry guide for seminars, workshops and presentations of all kinds. The third edition contains new ideas for today's challenging times. Learn how to do super-effective seminars and drive your business to new levels of success!
The 3rd Edition contains several new items including a new chapter on FEAR and appointment setting techniques. PLUS new ways to make your events more successful and rewarding.
Seminar Closing Techniques: How to Turn Attendees into Appointments
Join Frank for an in-depth discussion of his new seminar appointment close. These techniques are designed to help your audience take that all-important next step and sit down with you face-to-face.. Appointments are the critical “pay-off” of a successful seminar program and this simple strategy will greatly enhance the business impact of your events.
Cold Calling: Mastering the Mental Game
Cold calling sucks! Or does it?
The thought of cold calling sends chills down your spine...I know. But the reason is almost 100% in your own head! Because when you look at it objectively, cold calling is still one of the simplest, most powerful and cost-effective ways to reach new people.
This Audio CD will help you begin to re-program that psychological software and eliminate the negative emotions that may be impeding your success. You may never learn to love cold calling...I'm not that crazy. But you will learn how to master your fears and take greater control of your activity levels. And even a 1% boost to your prospecting effort can yield tremendouse results! You owe it to yourself to try.
Getting Started with Seminars
This CD will save you thousands of dollars in wasted energy and seminar mistakes!If you have any interest in generating new clients and new assets...listen to this 73 minute CD from one of the best in the business...me! In little more than an hour you will learn ideas that will change your seminars forever!
