Seminars: The Emotional Dynamic 3rd Ed.
This book has become the industry guide for seminars, workshops and presentations of all kinds. The third edition contains new ideas for today's challenging times. Learn how to do super-effective seminars and drive your business to new levels of success!
THE NEW BOOKS ARE IN! Order yours today!
There's lots of new stuff including a new chapter on FEAR and appointment setting techniques. New ways to make your events more successful and rewarding.
Whether you are doing traditional seminars, workshops, symposiums or simple client dinners… these events allow you to display your skill in a dynamic way and differentiate yourself from the mass of other advisors in your marketplace. The problem is seminars are not easy to do well and natural speaking talent alone will not get you to the success you need.
This book will help you generate better business results from your seminars and presentations by teaching you the advances skills very few presenters know. It will help you sharpen your own natural abilities and give you the tools you need to maximize every communication opportunity.
The result will be a more successful financial practice, stronger client relationships, and more fun for you and your team.
In this book you will learn:
- How to deliver top-quality presentations
- How to use seminars to generate referrals
- The nine emotional mind states that make up Trust
- How to guarantee great attendance every time
- When and how to use humor
- How to handle the worst speaker "nightmares"
- How to inspire and motivate any audience
- What types of invitations work best
- How to use and NOT use visuals
- How to generate respect and confidence
- Why, how and when to scare the audience
- How to set appointments right at the event
- How to use guest speakers for best results
- How to create your own super presentations